Mystery Dining
Through mystery dining we specialise in supporting independent and small to medium multi-operators in revenue growth and expansion. Our questions are industry specific and can be tailored around individual business needs. A new opening may benefit from measuring the success of different menus, procedures and service systems whereas a chain undergoing expansion may wish to measure brand consistency and quality control.
All our Silent Customers have a passion for quality food and efficient service and are chosen for their objectiveness and eye for detail. Most Silent Customers are industry professionals, who have empathy with the challenges faced by food service and on-licence businesses.
Although we recommend that our Silent Customers visit regularly to collate a clear overview of the business, we do not insist upon a minimum period or number of visits.
Sign up to our mystery dining service for 10 visits in 2012 and our customer feedback service is FREE.
"The Silent Customer has been an extremely useful tool for our businesses. Feedback in these early stages has been very positive both with regards to the level of detail/comments in the surveys together with the constructive nature of the points raised. We have been using the reports as a discussion tool with licensees, who can then review and share the information with their staff. It has been a great way to focus on the two most important parts of the trade; standards and hospitality. We are delighted with progress made and with the responses from our Silent Customers”.
Victoria Lochhead - Marketing Manager – Brakspear pubs www.brakspear.co.uk
"The mystery dining service is a wonderful spot check. When running three restaurants I can only be in one place at a time. The staff have realised that any comments come to me and so the surveys are great for management and staff meetings".
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