P R E S S R E L E A S E
6 April 2011
‘Six of the best’ rewarded by Brakspear
Tenants at six Brakspear pubs have received £2,000 each to invest in their pub as winners of the first ever Brakspear Hospitality Awards, presented yesterday.
The Awards were made to the tenants who achieved the highest or most improved scores in the company’s mystery customer scheme, introduced last year. All the winners took up Brakspear’s offer to double their money by investing it in their pub, rather than taking the £1,000 cash alternative.
Tom Davies, Brakspear chief executive, said, “It’s a pleasure to be rewarding these outstanding tenants who excelled in their mystery visits. The mystery customer scheme has improved standards across our estate, with a 4.3% uplift in the average customer service score between first and second visit. It’s a powerful business tool, giving our tenants regular, objective feedback on standards in their pub from the only people who really matter – the customers.”
He added, “We were pleased that all our winners chose to invest in their pub. It would be easy for licensees to stop investment because of the recession, but those who spend wisely now will undoubtedly improve the customer’s experience of their pub and see sales growth as a result.” The winning tenants are spending on a variety of improvements from garden redesigns to interior decoration and new kitchen equipment.
And the winners are:
Veronica Dorn: Coachmakers Arms, Wallingford
Bill & Anne Newell: Chelmer Inn, Chelmer Village, Chelmsford
Seona MacKenzie: Clifton Arms, Caversham
Tony Read & Pat Thatcher: Flower Pot, Aston, Henley-on-Thames
Reid & Hattie Gutzman: Hope & Anchor, Wokingham
Ryan Simpson: Orwells, Shiplake, near Henley-on-Thames
Brakspear is continuing to run the mystery customer programme during 2011. It is implemented by The Silent Customer, who are based, like Brakspear, in Henley-on-Thames.